Etobicoke’s Great Lakes Brewery has rebranded their well-regarded American-style Pale Ale. The “Crazy” has been dropped from the name and Canuck Pale Ale has a new can design. The kitschy Canadiana has been replaced with an image of Gordie Levesque, who was introduced by a brewery press release as “a burly lumberjack that enjoys a good pint in the great outdoors.”
